Off-White

Established in 2013, Off-White™ is defining the grey area between black and white as a color. Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current cultural vision. Collections are embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, the label harnesses Italy’s history and craftsmanship yet offers a global perspective in terms of design and trends.

With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explored concepts in the realm of youth culture in the contemporary context.